Many businesses are so focused on their online acquisition funnel that they forget the opportunities that good old marketing can have.
Sometimes advertising locally and using offline marketing like brochures can go a long way in such a digital world. If it's the right fit for your business, I recommend trying it out at least once and see how it goes.
Just remember to measure these activities as you would with your online marketing. And, I can't labor this point enough - You should always make sure your marketing activities will deliver on your goals and KPIs. We organize all of this for you in a really simple sheet on the marketing plan template we provide. It makes it really easy to track and report. As we all know, marketing management can be lonely at every size of businesses by the way , so a crucial factor in your marketing success is building a good team to execute your marketing plan.
It can be an in-house team, a team of experts you hire, or as in most cases, a hybrid of in-house employees combined with marketing service providers agencies or freelancers. I'll start by saying a good marketing team depends first and foremost on its leader Yeah, that's you! When you choose the right people and knows how to manage them right, your success rates are already good.
At the end of the day, good marketing starts with a good strategy, continues with a reasonable plan, and depends on great execution. Your strategy and plan require specific human capabilities so they will be executed well. If you're planning on running paid media campaigns, you better start your year with an expert on your team that knows the job and that you can count on to deliver on your expectations. To decide whether to hire an in-house employee or a service provider, you should consider two things:.
We're back talking about your KPIs, and so should you in every marketing decision you make. After you made sure you have all the needed resources in terms of human talent to get your plan running, you'll need to keep tracking, measuring, and motivating them to be focused on achieving your goals and KPIs.
Not an easy task, especially when you need to measure both in-house employees and service providers. And you might be asking yourself, how do I write this marketing plan? There is so much research that goes into it, do I have to do it all manually?
The answer is no way! There are numerous tools to use to obtain all the market research and business analytics for your marketing plan. Alexa is a great tool to get insights into your market and your competitors.
It has some really great advanced features that can show you your site demographics, where your traffic comes from, and the traffic sources of your competitors. Similarweb is another great tool for market research. Imagine if your Google Analytics dashboard could show you the data on your competitors. This is exactly what SimilarWeb does. Ahrefs is one of the top SEO tools out there.
It can give you some of the most sophisticated information about the types of backlinks you or your competitors have, search engine rankings, and much more. Basecamp is a great tool for team collaboration that has been used for streamlining project management.
You can use it to message your team, store and organize project files efficiently, and work better with your team. There are so many data points to gather for your marketing plan and you will need to collaborate with multiple teams in your company. Slack is another great tool for team collaboration. This is a great design tool for making charts. They have a really easy-to-use drag and drop design interface that allows you to create fancy charts and diagrams for your marketing plan in minutes.
Canva is a great graphic design tool for all kinds of design projects. It has a wide range of features that you could use to design amazing graphics and download them for your marketing plan. There are so many areas of digital marketing and if you want to be really efficient you should make a plan for each one. You can download any of these or save a copy for yourself. This is a really great content marketing plan.
It breaks down every process from discovering your ideal customers, to creating their buyer persona template, finding the main challenges that your content could solve, and so on. This is a really in-depth guide designed for any content marketing out there. It's so simple that you can literally look at the guide and write it all out in Google Docs.
This one looks really old school, so if you are a visual learner this one is probably not for you. But if you want to see a really well-written explanation of every section of a traditional marketing plan, you will get a lot of this example. Download your marketing plan and fill it out, you will get a lot of value out of it. This one is really useful for a quick brainstorming session, especially when working with a remote team. Sumo has some incredible marketing plan templates.
I used one of their templates to grow an Instagram account from k subscribers in 18 months. Creating a video strategy for a brand can be a pretty complex task.
File Name: the 1 page marketing plan free pdf. What if you could read 3 books per day? About Allan Dib Search this site. The hungry caterpillar book read online. Pride and prejudice book trailer. New york times book review fire and fury. Network and web security book. Allan Dib solves that problem with his brilliant new book. Read it and simplify your life. This book is very easy to digest.. It's a 5-star read..
Pick up your copy now. It's often the simple things that are the most powerful. By using Allan's simple 1-Page Marketing Plan I have dramatically transformed the way we approach our marketing and the results have been amazing. Social media is not the ideal selling environment.
Being pushy and constant pitching of offers are generally considered poor behaviour on social networks. There are two potential traps with social media. First it can be a time suck. Some people have the perception that social media marketing is free. Build up your own marketing assets such as websites, blogs and email lists and use social media to drive traffic to these marketing assets. Hire experts that specialise in whatever media you decide is right for your campaign.
Many new and existing businesses expect Sales to happen because of the mere fact that the business is in operation.
Their marketing strategy is hope. And sure, they may make a small number of sales just by virtue of being there when a random prospect wanders by. But that is a guaranteed path to frustration. Many such businesses make just enough money to torture themselves to death. When you position yourself in this way your only marketing weapons are to shout as loudly as possible which is very expensive or to discount your prices as far as possible which is dangerous.
After all, how much better can your IT support or accounting services or bread be than that of your competition? You need to become the expert in your category or industry. You need to be perceived in the eyes of your prospects as someone who educates them and solves their problems. Lack of a functional marketing infrastructure will harm your business. In addition to regular scheduled marketing activities, you need to consider event-triggered marketing activities such as what to do after meeting a potential prospect at a business event.
Use Positioning as a bedrock for your Trust based Sales Conversion Create a marketing calendar that sets out what marketing activities have to happen on a daily, weekly, monthly, quarterly and annual basis, and you put those into your schedule like you would all other important business events. Most businesses set a marketing budget.
However, setting a limit implies that marketing as a pure expense and maybe even a waste of money. In the testing phase, I advise that you fail often and fail cheap until you have a winner. Test your headline, your offer, your ad positioning and other variables. Then, cut your losers and optimise the winners until you finally have a combination that gives you the best possible return on tec.
Remember, the post offices charges you the same amount to mail a crappy direct mail piece that bombs as they do a high converting direct mail piece that pulls in millions. Once you have a winner that pulls in more than it costs you, crank up the marketing spend. Marketing infrastructure, systems and activity can leverage marketing technology to boost efficiency. The prime example is a CRM system. Truly remarkable businesses get exponential results because each customer they add is not just revenue or a transaction but can be counted as recurring revenue because the person becomes an evangelist for the business.
Customers are risk averse. Find a sample business contract from our library and use it to create your own custom business agreements while reducing your need for a lawyer. Customer testimonials can help you get more business. Use this customer testimonial template to make it easy for clients to share rave reviews about you.
Download MoreBusiness. Use it to create a custom one-page marketing checklist for your business.
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